Savoring Culinary Artistry with Traeger Grills
A Case Study Highlighting Culinary Excellence Through Food Cinematography and Video Production
Our mission for this project was to capture the artistry of mouthwatering grills through the lens of food cinematography, in its purest form, distilling the essence of flavor and the joy of grilling into every frame. Our goal was to share the wisdom of savoring life's simple pleasures through Traeger grills in a compelling commercial video
Under the guidance of director Jeremy Miller of JMills Entertainment, our film crew brought a wealth of experience in video production and food cinematography to the project. Jeremy's savory vision and unwavering dedication to his craft set the tone for our creative journey. Each member of the team contributed their unique expertise, blending skill and precision to ensure the success of this commercial video.
distilling the essence of flavor and the joy of grilling into every frame.
Filming Food
Cinematography played a pivotal role in bringing this vision to life. We aimed not only to showcase the product but also to create a sensory experience that resonated with the audience's joy for grilling and the artistry of creating delicious dishes.
Through meticulous attention to detail and artistic finesse, we crafted visuals that embodied the spirit of Traeger Grills.
Technical Mastery
To bring our vision to life, we chose to work with the Phantom camera, capturing the food in mesmerizing slow motion at an astounding 1000 frames per second in glorious 4K. However, what truly ignited our imaginations was the concept of using an abundance of light, nearly 20,000 watts. We relied on the dependable Arri M40 and M90 HMI lights, equipped with special 1000 Hz ballasts to ensure flicker-free footage, one of thousands of tricks required for excellent food cinematography. For the perfect depth of field, we selected a target aperture of F8 and the simplicity of a 50mm Tokina Cinema Vista Prime lens for most shots. We also incorporated the Laowa 24mm probe lens, creating a world where food came to life in all its delicious glory.
Meticulous Artistry
Filming food is a meticulous endeavor where perfection is paramount, and every detail is scrutinized. Our team faced real challenges, but we were fortunate to have a small army of culinary maestros and food stylists in our ranks. They sprinkled magic on every dish, timing the cooking perfectly so that every ingredient was camera-ready at just the right moment. With their expertise and a dash of humor, we tackled each challenge with a grin and a taste for success, showcasing our prowess in food cinematography.
The Results
Our two days of filming were a testament to heavy planning, unwavering dedication, and the pursuit of culinary excellence in commercial video production. We embarked on this journey with a clear vision and a sage-like understanding of the art of food cinematography. The result—a collection of shots, each painstakingly crafted using my years of experience as a cinematographer, oozing with confidence, and also oozing with cheese. Every frame is a visual feast, dripping with the essence of deliciousness.
This project exemplifies our commitment to culinary artistry, food cinematography, video production, and storytelling in the context of a commercial video. It showcases the potential of combining technical mastery, creativity, and culinary expertise to create visually stunning content that not only captures the essence of the brand but also engages and delights audiences. Savoring life's simple pleasures through Traeger grills has never been so vividly portrayed and can only be described as DELICIOUS.
