by Row 5

Director/DP Drew Lauer, Executive Producer Melissa Larsen

Producers Mike Zielinski, Timothy Hogan

Voiceover by Dean Wendt

Creative Producers Brian Dreeland, Nicola Trombley

Audience X Agency Producer Jason Wulfsohn

1st AC Scott Garrison

Robot Engineer Carlito Peinado

Robot Asst Steve Nazari

Camera PA Ethan Foery

Gaffer Ben Goldberg

Key Grip Isaias Rojano

Swing Sean Okawa

Head Chef Alfredo Pinon

Food Stylist Sienna DeGovia

Food Asst Kristin Dweber, Alexia Rasmussen

SFX Jonathon Long

Props Anna Kasper

Editor Drew Lauer

VFX Sean Austin

Camera from media[box]

Filmed at Optimist Studios, Los Angeles


Nissin's Top Ramen Revelry: A Cinematic Feast Directed by James Tooley, Captured by Drew Lauer

Embark on a flavorful journey with Nissin's Top Ramen, where the absence of MSG meets the magic of cinematic storytelling. In this advertising series, expertly directed by James Tooley and brought to life through the lens of director of photography Drew Lauer, the spotlight is on the product's purity and simplicity, inviting viewers to savor the essence of ramen without compromise.

Tooley's directorial finesse weaves a narrative of authenticity and ease of use, a refreshing departure from traditional ramen tales. The video production unfolds as a series of culinary adventures, each scene meticulously crafted to highlight the lack of MSG in Nissin's Top Ramen. Lauer's role as a director of photography becomes crucial in translating this culinary purity into a visual feast.

In the realm of food cinematography, Lauer's wizardry turns each noodle strand and flavorful broth into a cinematic marvel. The absence of MSG becomes a hero, and every shot is a testament to the art of product cinematography. The advertising campaign doesn't just showcase ramen; it elevates it to a culinary experience that's both pure and visually tantalizing.

As a commercial cinematographer, Lauer ensures that every frame aligns with Tooley's vision, creating a seamless fusion of storytelling and product showcase. The series unfolds as a symphony of flavors and visuals, where the lack of MSG is not just a feature but a celebration.

Nissin's Top Ramen, under the collaborative brilliance of James Tooley and Drew Lauer, transcends the ordinary in this advertising campaign. It's not just about a lack of MSG; it's about an experience that invites you to indulge in the pure, unadulterated joy of ramen, beautifully captured on the cinematic canvas.

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