Ghirardelli // Hamstervision

Credits

Director/DP: Drew Lauer | https://www.drewlauer.com/
Art Director: Lou Martinez
Props Master: John Allen Harrett
1st AC:
Tom Johnson | https://tomjohnson.studio/
BTS Videographer:
Felix Pineiro


Indulgence Unleashed: Drew Lauer's Cinematic Alchemy in Ghirardelli's Sea Salt Caramel Extravaganza

Step into a realm of decadence as Drew Lauer, both director and director of photography, casts a mesmerizing spell in Ghirardelli's product advertising video, spotlighting the irresistible Sea Salt Caramel. This advertising masterpiece is a testament to Lauer's cinematic wizardry, where every frame becomes a sensory experience, enticing the audience with the luscious allure of slow-motion caramel magic.

Lauer's dual role as both director and director of photography unveils the Sea Salt Caramel with an artistry that transcends the ordinary. The video production is a symphony of slow-motion shots that capture the caramel in its molten dance, turning it into a visual delight. Each drop seems to linger in the air, a testament to Lauer's mastery of slow-motion cinematography, making the Sea Salt Caramel not just a treat but a temptation.

As a commercial cinematographer, Lauer transforms the Sea Salt Caramel into the hero of the advertising campaign. The product cinematography is a showcase of precision and art, highlighting the craftsmanship that goes into each Ghirardelli creation. Every nuance, from the sprinkle of sea salt to the luxurious swirls of caramel, becomes a moment of indulgence under Lauer's lens.

The cinematic experience crafted by Lauer elevates the Sea Salt Caramel beyond a mere confection; it becomes a narrative of desire. The slow-motion shots, captured with a finesse that only a seasoned director of photography can achieve, invite viewers to savor the anticipation and succumb to the decadent charm.

Ghirardelli's Sea Salt Caramel, as envisioned by Drew Lauer's cinematic prowess, is not just a product—it's an experience. The advertising video, with its slow-motion cinematography and visual allure, stands as a testament to the seamless fusion of art and indulgence.

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