Chocolate Symphony: Drew Lauer's Cinematic Magic in Built Bar's Messy Marvels

Enter the world of decadent chaos in Built Bar's advertising videos, where the delightful messiness takes center stage, courtesy of the wizardry of director of photography Drew Lauer and the creative direction of Jeremy Mills. In these splatterific tales, every splash becomes a cinematic marvel.

Directed by Jeremy Miller, the chaos unfolds as a sweet ballet, with Lauer's splash cinematography turning chocolate drizzles and other luscious ingredients into co-stars. Built Bar becomes more than a protein bar; it transforms into a chocolate-covered adventure. The video production, under the lens of Lauer's cinematic expertise, captures the messy joy of indulgence, making every splash an invitation to join the delicious revelry.

In the advertising video, Lauer's role as a director of photography becomes pivotal in capturing the symphony of ingredients dancing together. The advertising campaign transforms the bar into a flavor explosion, and every messy collision of nuts, chocolate, and caramel is a visual treat. Lauer's cinematic finesse ensures that each splash is not just a momentary mess but a carefully choreographed burst of flavor.

As a commercial cinematographer, Lauer orchestrates the chaos with precision. The videos, with their messy yet delightful narrative, seamlessly align with the brand's identity. The synergy between Miller's direction and Lauer's cinematography turns Built Bar into more than a protein snack; it's a cinematic experience that engages the audience's senses.

These are not your typical food commercials. They are visual celebrations where messiness meets magic. Drew Lauer's lens and the crew’s contributions turn the chaos into a cinematic marvel, making Built Bar not just a treat for the taste buds but a feast for the eyes.