Shooting TV & Movie Promos: Capturing the Hype in Every Frame
Why TV & Movie Promos Are a Different Beast
Unlike traditional commercial video production, where the goal is to sell a product, TV and movie promos are about selling a feeling, an experience, and a world viewers want to step into. Every second counts, and the cinematography needs to hit hard, build intrigue, and leave a lasting impression. Whether it’s an intense character reveal, a dramatic slow-motion shot, or a high-energy action montage, crafting promos as a cinematographer requires a deep understanding of visual storytelling and pacing.
Creating Cinematic Impact Through Motion & Lighting
A promo has to feel like a mini blockbuster—even if it’s only 30 seconds long. As an LA DP and director of photography, I focus on creating that cinematic impact by using:
Dramatic lighting setups to set the mood—whether it’s a moody, high-contrast thriller or a vibrant, colorful comedy.
Motion control camera movements to add precision and dynamic energy.
Slow-motion cinematography for those moments that need extra weight—like a hero stepping into frame or an explosion mid-air.
Epic tracking shots to pull viewers into the world of the story.
With the right combination of camera movement, lighting, and composition, a promo doesn’t just tease the show or movie—it makes people feel like they need to see it.
Using Motion Control to Elevate Promos
When working on TV and movie promos, repeatability and precision are everything. If I’m capturing a fast-paced fight sequence, a vehicle chase, or a larger-than-life hero shot, I need camera movements that are both precise and repeatable—which is where motion control robots come into play. Using a motion control camera robot, I can pre-program complex, sweeping shots that track talent or action seamlessly. This makes it easier to achieve perfect, high-energy visuals that would be almost impossible with handheld or traditional dolly setups.
The Role of Editing & Cinematography in Teaser Trailers
It’s not just about what’s filmed—it’s about how it’s cut together. As a cinematographer, my job is to give the editor the most visually dynamic, high-energy shots possible, so they have everything they need to build excitement.
Some key cinematography choices for effective promos include:
Fast cuts with varied angles to keep energy high.
Smooth, cinematic tracking shots that give the promo a high-production value feel.
Creative transitions that visually connect
